Online Strategy Solutions has a proven framework to deliver results via Search Engine Marketing. We have experience running campaigns both big and small, and can also manage your existing supplier to ensure you are getting value for money.
Often in this area unless you push and drive your supplier you will not get value for money. The image below is an example of this kind of work where a client was not getting value for money. After a thorough analysis of account performance and tighter management of their SEM supplier the improvement in results was amazing.
Our SEM strategy consists of 4 major elements, each of which are extremely important.
Keyword research – using the latest industry tools for keyword research we develop the highest quality list of potential keywords. There is a huge bonus if we have access to your analytics information as not only will we know the types of words potential customers are typing in to find your website, but we will know which of these words has the best conversion rate.
Competitor analysis – We do a thorough analysis of your competitors keyword bidding strategy. Often this reveals a great deal about the value that they place on each specific term. This is an important part of the campaign setup and needs skill to execute correctly.
Account structure & Creative – This is where many SEM’s fall down. The ability to create a strong headline and ad-lines is an acquired skill and can have a massive impact on account performance. More importantly, a strong framework for testing of ads is setup in the first month of operations to ensure that the most compelling headlines and propositions are used.
Analysis & Optimisation – This is the most important part of an Adwords campaign and when done correctly can have the largest impact on performance. Daily, weekly and monthly analyses are performed by our analysis team and have a proven ability to improve campaign performance from between 25% and 500%. We pride ourselves on our ability to analyse data and find the most profitable sections of the market for our clients to operate in.
For more information about our SEM strategies and what we can do for your business in this area please contact us.