Out of the box Google Analytics is a powerful tool telling you a great deal about your website. It does however, have its limitations. These limitations can be overcome with an advanced setup which will provide you with far more information about how your website is performing. Everything from e-commerce tracking, goal measurement, revenue performance, funnel tracking, brand performance, SEO performance tracking and more.
One of the guiding principals of Online Strategy Solutions is ‘Anything that can be measure can be improved‘ and with an Advanced Google Analytics Setup you can be sure that you will be measuring the right metrics and improving them over time.
Some of the things that separate an advanced Google Analytics setup and one out of the box are;
- Goals
- Funnels
- Advanced segments
- Advanced filters
- Tracking code placement
When setup properly Google Analytics can answer many questions about your business and specifically the effectiveness of different marketing channels. Typical answers include;
- Find out how many people started the sign-up form
- How many completed the sign up form
- Which source of traffic (Google Adwords, SEO, Twitter, Facebook, YouTube) has the best conversion rate
- Which source of traffic is the cheapest in terms of cost per acquisition
- Which forms of offline marketing are producing the most traffic
- Which forms of offline marketing are producing the most conversions
- Which groups of keywords for Google Adwords have the lowest cost per acquisition
- …. The list is endless when you setup Analytics correctly.
So if you are not having these questions answered by your online strategy partner get in touch with us.