Online strategy is such a broad category and below are the key components of work that we do for our clients.
As our name suggests, our process of data analysis and focus on continual improvement will get the most performance out of your current website. We have experience in using data to find Actionable Insights, these are insights which lead to improvements in the website structure, content, performance which have tangible, measurable benefits.
After the initial review there are often many pieces of low hanging fruit which lead to quick wins on the website. Things like SEO strategy, SEM strategy, overall acquisition strategy are where many quick wins can be had. We have a great deal of experience in these areas, but also have a great track record of managing external providers in there areas to ensure that you get the best value for money.
SEO is a competitive industry and the only way to stay on the leading edge is continual education. We stay up to date with the latest changes is SEO strategy with memberships to the worlds leading SEO discussion boards and blog. For more info on our SEO services please visit our SEO services page.
SEM is another area where data analysis and number crunching can yield amazing results. We have experience running campaigns for small businesses and large businesses and everything in between. We have had great success optimising existing campaigns lowering the CPA from $250 to $60. For more info about our SEM process please visit our SEM page.
Advanced Google Analytics Setup
Out of the box Google Analytics is a powerful tool telling you a great deal about your website. It does however, have its limitations. These limitations can be overcome with an advanced setup which will provide you with far more information about how your website is performing. Everything from e-commerce tracking, goal measurement, revenue performance, funnel tracking, brand performance, SEO performance tracking and more.
One of the guiding principals of Online Strategy Solutions is ‘Anything that can be measure can be improved‘ and with an Advanced Google Analytics Setup you can be sure that you will be measuring the right metrics and improving them over time.