One of the biggest shake ups in internet history happened this week with ICANN approving the new top level domain decision. What this means is that now businesses can apply to create new domain extensions such as .com & .net etc. The application process costs $185,000 which means that it will only be available to very large organisations.
This is great news for large businesses so they can stand out from the crowd. Cyber-squatting will be much less of an issue for example;
It is quite easy to cybersquat something like http://www.appl3.com but it is impossible to emulate http://www.genuine.apple
What are your thoughts on these latest changes? Do you think they will give huge brands a distinct advantage over small to medium brands? Time will tell.
Check out this cool infographic – a great summary of the changes.
