Category Archives: SEM

SEM and Multi-Channel Funnels

Posted on May 18, 2012 by Joey

SEM & Multi Channel Funnels For those of you analysts and SEM’s out there who don’t currently use multi-channel funnels you are missing out of a huge opportunity for your clients. Multi-channel funnels can improve your ROI from search by … Continue reading →

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Adwords Automated Rules

Posted on February 21, 2011 by Joey

Google have just released a new feature to Australia which allows you to automate some of your bidding processes.  You can set automated bidding rules for things that used to be manual such as budget running out, changing max CPCs … Continue reading →

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Google Instant Search – SEO Implications

Posted on December 1, 2010 by Joey

Google instant search popped up in Australia a little later than in many other countries in the world but it is already starting to have a big impact on both SEO and SEM campaigns.  What should you be doing about … Continue reading →

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How important is time of day for Google Ads?

Posted on August 19, 2010 by Joey

Time of day – Google Ads This is a question that I have been asked quite a few times and I can safely say that it depends on your individual business.  Think about it, would Pizza Hut have more conversions … Continue reading →

Posted in Google Adwords, Online marketing, Online Strategy, SEM | Tagged , , | 3 Comments