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Category Archives: Online Strategy
Shorten a string in Excel up to a specific character
I know this sounds like the most boring blog title ever, but I’m sure many analysts have had this problem before and wanted to find the answer to this annoying question. So here goes… Don’t you hate it when you … Continue reading
Zing – Good or Bad Strategy?
There is an interesting new campaign by Australia Post hitting the market called Zing. Zing is a replacement word for anything sent by Australia Post. I love the creative and the ads are quite interesting, I’m just not a huge … Continue reading
Posted in Online marketing, Online Strategy
Tagged Australia post zing, Zing, Zing it my way
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New Top Level Domain Decision
One of the biggest shake ups in internet history happened this week with ICANN approving the new top level domain decision. What this means is that now businesses can apply to create new domain extensions such as .com & .net … Continue reading
Kinect Shop
This is one of the most cool applications of the Microsoft Kinect I’ve seen to date. It really opens your eyes into the future of eCommerce. Imagine a time when you will be able to try on a complete outfit … Continue reading
Changes to Google Local
Over the past few weeks I have noticed Google playing around more with the way it presents the results for location modified searches. Below is an image (you will need to click it to view it in full screen) of … Continue reading
Posted in Online marketing, Online Strategy
Tagged Google local, Google local search results, Online marketing, Online strategy, SEO
1 Comment
Google Instant Search – SEO Implications
Google instant search popped up in Australia a little later than in many other countries in the world but it is already starting to have a big impact on both SEO and SEM campaigns. What should you be doing about … Continue reading
Posted in Google Adwords, Online Strategy, SEM
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How important is time of day for Google Ads?
Time of day – Google Ads This is a question that I have been asked quite a few times and I can safely say that it depends on your individual business. Think about it, would Pizza Hut have more conversions … Continue reading
Posted in Google Adwords, Online marketing, Online Strategy, SEM
Tagged Adwords time of day, Google Adwords, SEM
2 Comments
Growth of online marketing
Everyone talks about the growth of online marketing but you really know there is a shift when a stalwart marketer like Proctor & Gamble say it “has set itself the target of reaching one billion shoppers around the world using … Continue reading
Posted in Online marketing, Online Strategy
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Conversation @ Masani – Andrew Bassat
Last week I had the privilege of attending a Melbourne University Alumni event at Masani where Andrew Bassat, Co-CEO and Co-Founder of Seek.com.au. This was a fantastic event and was great to tap into some of the thought processes behind … Continue reading
Posted in Events, Online Strategy
Tagged Andrew Bassat, Events, Online strategy, Seek, Winner takes all
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