Category Archives: Online marketing

Zing – Good or Bad Strategy?

Posted on July 29, 2011 by Joey

There is an interesting new campaign by Australia Post hitting the market called Zing.  Zing is a replacement word for anything sent by Australia Post.  I love the creative and the ads are quite interesting, I’m just not a huge … Continue reading →

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Adwords Automated Rules

Posted on February 21, 2011 by Joey

Google have just released a new feature to Australia which allows you to automate some of your bidding processes.  You can set automated bidding rules for things that used to be manual such as budget running out, changing max CPCs … Continue reading →

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Dominos Embraces eCommerce

Posted on January 18, 2011 by Joey

In early January Domino’s UK announced some amazing results of their iPhone ordering app and results of online ordering as a whole.  Check out these numbers..! Online eCommerce sales were up 63% YOY to £128m 35.8% of all delivery requests … Continue reading →

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Changes to Google Local

Posted on January 5, 2011 by Joey

Over the past few weeks I have noticed Google playing around more with the way it presents the results for location modified searches.  Below is an image (you will need to click it to view it in full screen) of … Continue reading →

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How important is time of day for Google Ads?

Posted on August 19, 2010 by Joey

Time of day – Google Ads This is a question that I have been asked quite a few times and I can safely say that it depends on your individual business.  Think about it, would Pizza Hut have more conversions … Continue reading →

Posted in Google Adwords, Online marketing, Online Strategy, SEM | Tagged , , | 2 Comments

Growth of online marketing

Posted on August 5, 2010 by Joey

Everyone talks about the growth of online marketing but you really know there is a shift when a stalwart marketer like Proctor & Gamble say it “has set itself the target of reaching one billion shoppers around the world using … Continue reading →

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