Author Archives: Joey

Multiple Google Analytics Codes on 1 Website

Posted on April 12, 2011 by Joey

Often you have a situation in website analysis where you need to be able to track visitors on a subdomain but also track how they traverse across he entire website. One solution is to use a modified Google Analytics code … Continue reading →

Posted in Google Analytics | Tagged , , | 2 Comments

Circus Festival – Commercial Creativity

Posted on March 2, 2011 by Joey

Last week I had the please of attending the first Circus Festival of Commercial Creativity in Sydney.  It was a great day with 9 speakers including Jeffrey Cole from Centre of Digital Future Angnello Dias from Taproot India Jess Greenwood … Continue reading →

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Adwords Automated Rules

Posted on February 21, 2011 by Joey

Google have just released a new feature to Australia which allows you to automate some of your bidding processes.  You can set automated bidding rules for things that used to be manual such as budget running out, changing max CPCs … Continue reading →

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Dominos Embraces eCommerce

Posted on January 18, 2011 by Joey

In early January Domino’s UK announced some amazing results of their iPhone ordering app and results of online ordering as a whole.  Check out these numbers..! Online eCommerce sales were up 63% YOY to £128m 35.8% of all delivery requests … Continue reading →

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Changes to Google Local

Posted on January 5, 2011 by Joey

Over the past few weeks I have noticed Google playing around more with the way it presents the results for location modified searches.  Below is an image (you will need to click it to view it in full screen) of … Continue reading →

Posted in Online marketing, Online Strategy | Tagged , , , , | 1 Comment

Google Instant Search – SEO Implications

Posted on December 1, 2010 by Joey

Google instant search popped up in Australia a little later than in many other countries in the world but it is already starting to have a big impact on both SEO and SEM campaigns.  What should you be doing about … Continue reading →

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How important is time of day for Google Ads?

Posted on August 19, 2010 by Joey

Time of day – Google Ads This is a question that I have been asked quite a few times and I can safely say that it depends on your individual business.  Think about it, would Pizza Hut have more conversions … Continue reading →

Posted in Google Adwords, Online marketing, Online Strategy, SEM | Tagged , , | 3 Comments

Growth of online marketing

Posted on August 5, 2010 by Joey

Everyone talks about the growth of online marketing but you really know there is a shift when a stalwart marketer like Proctor & Gamble say it “has set itself the target of reaching one billion shoppers around the world using … Continue reading →

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Conversation @ Masani – Andrew Bassat

Posted on July 28, 2010 by Joey

Last week I had the privilege of attending a Melbourne University Alumni event at Masani where Andrew Bassat, Co-CEO and Co-Founder of Seek.com.au.  This was a fantastic event and was great to tap into some of the thought processes behind … Continue reading →

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Welcome to Online Strategy Solutions

Posted on July 17, 2010 by Joey

Welcome to the Online Strategy Solutions blog and company website.  Over the coming months and years I will publish my thoughts and experiences in the broad area of online strategy in Australia.  For too long this industry has been shrouded … Continue reading →

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